creative director / art director
Infinite nights. Always ending the same.
Client: Waka Kotahi (NZ Transport Agency)
Drink. Drive. Get snapped by the cops. Thinks no young Kiwi guy ever. Reality is, different guys on different nights are all ending their antics the same way – by getting busted. It’s the same old story. Over and over.
So we told the same story. Over and over. With a film designed to be infinitely reshuffled, reordered and reworked. Endlessly.
Eight different lads out on the piss. Multiple adventures. Stitched. Together. Via. Single. Words. Their paralleled banter and antics combine together into a single narrative, following them as they each tread an all-too-familiar arc: drinking, then driving, then getting snapped. Fifteen second videos give deeper snapshots into each of the lads’ nights. No matter the mischief, they all end the same — busted.
Only the first iterations of the nights have launched. With plenty more unreleased moments, fresh future edits will keep the message compelling, and the consequences uncomfortable.