Dilemmas / NZ Transport Authority

Most people are aware of the risks associated with drinking and driving. However, there is a hard-to-reach group, often young men, who still choose to ignore them. Getting these guys to intervene and stop a mate driving drunk when they’re not sober is a tough challenge. To them, stopping someone from driving drunk is seen as disrespectful to their manhood. This work aims to re-frame what intervention means, from protecting their mates, to protecting their unique and irreplaceable mateship.

Agency: Clemenger BBDO / 2018

Jimi’s Legend Series / Eastern Bays Road Safety Programme

How one guy and his 15 impersonations helped thousands to stop a drink driver.

To help stop people from driving drunk, we partnered with a convicted drink driver, bad boy Facebook star Jimi Jackson. We collaborated on a series of online videos that got a cynical audience to use their imaginations when trying to stop someone from driving drunk. From mates to mothers, coaches to cougars, Jimi showed his 500,000 fans anyone can do it. Lo-fi, no paid media and shot on an iPhone, hard to reach young Kiwis used the videos as tools by tagging their mates, and even tagging TV3 to put them on TV.

Agency: Clemenger BBDO / 2016

Evil Boys / Prime TV

If you've ever seen Supernanny, you'd know that her special talent is taming devilish little terrors. We took it quite literally in this execution to promote its return to Prime TV.

Agency: FCB / 2010

Ko Tātou This Is Us / NZ Ministry of Primary Industries

It takes all of us to protect what we’ve got. ‘Ko Tātou This Is Us’ brought together a diverse range of environmentalists, iwi, and the general public – along with government, farmers and industry stakeholders – behind a single, independent brand, helping New Zealanders to take personal responsibility for protecting Aotearoa’s biodiversity

Ko Tātou This Is Us reflects the common origins of New Zealand’s peoples as being seafarers. Of ‘islands in the ocean, interwoven with the land’. This connection with the sea and land was core to the brand architecture. The brand platform was introduced through an appeal from kuia, Te Hei Tamaariki. We worked closely with her whānau to reflect her own experiences of the essential role the land has played in her life.

Agency: Clemenger BBDO / 2018

Feel More. Ride More / NZ Transport Authority

This campaign is the first stage of an ambitious 3 year programme aiming to get 10 million more trips made by bike, by 2019. The launch began with colourful street posters, murals, and an AV piece. The campaign aims to encourage people to use their bikes for commuter and day to day trips around town, promising they'll get more out of their journey if they travel by bike.

Agency: Clemenger BBDO / 2017

Stuff / Flybuys brand platform

For Fly Buys new brand platform, we distilled New Zealand’s most complicated loyalty program into a single sentence “If you do stuff, get free stuff”, got the composer from Strictly Ballroom the Musical to write a track, and Tina Turner’s backup singer to perform it. A two year integrated campaign across TV, print, outdoor, direct, online, social.

Colmar Brunton Ad Impact Winner.

Agency: Clemenger BBDO / 2015

‘clever You’ / Fly Buys

Introducing Points + Cash, the clever way to get the reward you want faster with Fly Buys, NZ’s largest shopping loyalty programme.

Agency: Clemenger BBDO / 2016

‘Next Level’ / Fly Buys

Fly Buys is New Zealand's most popular loyalty program. This fully integrated video-game themed campaign encouraged customers to take their summer to the 'Next Level' with Fly Buys. 

Agency: Clemenger BBDO / 2014

Could you live with yourself? / NZ fire Service

This campaign features a father's turmoil at having allowed his daughter to be burned in a house fire because he didn't have smoke alarms. Smoke alarm sales increased over 2000%.

Agency: M&C Saatchi / 2012

The Magnificent Memory Machine / CanTeen

'The Magnificent Memory Machine' was invented for CanTeen, our charity client that supports young people living with cancer. The machine took bad memories that you typed directly into the machine, and replaced them with great new memories to make – in the form of a printed ‘ticket’. We created both a physical machine that people could activate using Facebook on their mobile as well as a Facebook version that took digital donations. The physical machine travelled around New Zealand expunging bad memories of Kiwis and raising awareness. The money collected by the machine was used to fund new, good memories for young people living with cancer.

Agency: M&C Saatchi / 2011

‘Bourbon Whopper Racer’ Facebook Game / Burger King

As part of the campaign for the Bourbon Whopper, we created a Facebook application (now long retired), called the 'Bourbon Whopper Racer'. In the style of Singstar, users race a Bourbon Whopper burger with their microphone by saying ‘Yummmmm, yummmm’ (instead of ‘Brummmmm, brummmmm’) to win prizes.

Agency: Colenso BBDO / 2010