creative director / art director
Making ‘small’ racism significant.
Client : NZ Human Rights Commission
Give Nothing to Racism sets out to combat casual racism in New Zealand, with an appeal that asks people not to give, but to give nothing. New Zealander of the year, director Taika Waititi ignited the platform with a call out to all New Zealanders.
An overwhelming number of influential Kiwis, individuals and brands, as well as respected organisations and government leaders, have all joined the movement so far. The platform will develop over the coming months and years as we challenge more and more people and organisations to give nothing to racism.
Give Nothing to Racism has given people a standard to live up to, and a way to respond to racism. By committing to give nothing to racism, we’re making it possible to believe racism has no place in our future.