creative director / art director
A speech recycled from the voices of history.
Client : Gen Less / EECA
Climate change is our defining moment. Halting it will take all of us: a generation. To inspire people to step up to this moment, New Zealand’s Energy Efficiency & Conservation Authority wanted to spark an energy revolution. To show a vision for how less energy can mean more life.
This vision became Gen Less: reimagining how we can live, work and thrive with less energy.
This future vision was launched by definers of the past, in a rallying new speech uniting some of history’s most inspiring figures. Used with the endorsement of their estates, both famous speeches and little-seen archival footage are stitched together to create a powerful challenge – the change-makers of the past using their voices once more to inspire the change-makers of today. And turning the ‘less-than’ symbol ( < ) into a powerful expression of living more consciously.
Alongside these historical leaders, Gen Less is also backed by leaders of today, including Dr. Jane Goodall.