creative director / art director
The experience that put you on the receiving end of racism.
Client : New Zealand Human Rights Commission
VoiceOfRacism.co.nz challenges anyone to put themselves in the shoes of someone on the receiving end of racism. Every user who visits the website has a unique, unpredictable experience, allowing them to feel the overwhelming impact of incessant micro-aggressions through an audio visual data-driven experience.
The hundreds of micro-aggressions delivered by the voice are the true personal experiences of real people in New Zealand. The Voice of Racism is performed by celebrated filmmaker and anti-racism advocate Taika Waititi.
Experience it yourself at voiceofracism.co.nz
D&AD Yellow Pencil
D&AD Wood Pencil
D&AD Shortlist
Best Awards Purple Pin (Grand-Prix, Digital Design)