creative director / art director
A human response to a health crisis
Client : NZ Government
Centred around our people, not the virus, Unite against COVID-19 galvanised Kiwis around a central idea – one we could all rally behind, take pride in and own. An integrated platform of beauty, hope, humour and heart, every touchpoint reinforced our individual role in achieving our collective purpose. With clarity. Humanity. And sensitivity.
Results —
Campaign awareness reached 97%
Understanding of Alert Levels, 86%
Trust in government information, 88%
New Zealand achieved the lowest death rate per capita in the OECD
Creating this platform was a huge challenge, taken on by many talented people. My roles within this were: platform identity – Creative / supporting films – Creative & Art Director.